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       Honda Activa now world's largest selling two-wheeler
         Posted on :18:28:51 Apr 29, 2017
       Last edited on:18:28:51 Apr 29, 2017
         Tags: Honda Activa now world's largest selling two

NEW DELHI: Honda yesterday rolled out the 15 millionth (1.5 crore) Activa scooter, making it the largest selling two-wheeler across the globe.

A statement from Honda Motorcycle & Scooter India (HMSI) said the cumulative sales of 1.5 crore Activas since the launch in 2001, which is its flagship model and the volume grosser, is a landmark for the domestic two-wheeler industry as no other brand has been sold so much.

The Activa is the largest selling two-wheeler brand in the country today grossing 27.59 lakh units in 2016-17, which is a lead of 2.09 lakh units over the nearest rival Splendor. HMSI's newly-appointed president and chief executive Minoru Kato rolled out the landmark 1,50,00,000th Activa from its scooter-only assembly line at Vithalapur in Gujarat. The plant commissioned last year produces 1.2 million scooters annually and is the largest such a facility in the world.

For HMSI, which crossed 5 million sales mark in fiscal 2017, and has set a target of selling an additional 1 million this financial year, the Activa has contributed 67 percent of its a tad over 5 million volume last financial year. The company will be adding another 0.6 million capacity at an investment of over Rs. 1,000 crore at its Karnataka facility, which will take Honda's overall capacity to 6.4 million by July.

“India, too, is getting scooterised like other developed markets like Thailand and Indonesia, Kato said.

"In just seven years, the contribution of the scooter segment to the total industry has doubled from 16 percent in 2009-10 to 32 percent in 2016-17,” he added.

Launched in 2001, the Activa sold 55,000 units in its debut year. In just three years, it became the leader in automatic scooter segment and by 2012-13, Activa sales crossed the one million mark but were still behind then largest selling Splendor from its former partner Hero Motor corp by a sizable gap of 8.73 lakh units.

In June 2012, Activa breached the 50th lakh cumulative sale milestone and by July 2015, it became the first scooter to sell over 1 crore units.

Yadvinder Singh Guleria, senior vice-president for sales & marketing, attributed the phenomenal success and market leadership of the Activa to the continuous evolution ahead of times as it has set a lot of industry first-- the first automatic scooter, combi-break system a decade before this is to be made mandatory by 2019 etc.

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